Some of us, whose birthyears shall remain unannounced, recall a time when countless weekend hours were spent in record stores checking the latest tunes, discovered unknowns gems, and listening to the lead signer of a local band spew epic stories about the last show.
It would seem that this is no longer how weekends are spent.
According to Jack White in fact, “97% of all high school aged kids have never been to a stand alone record store” (American statistic, likely, but are Canadians much different we wonder?)
And he’s setting out to make change with The Third Man Rolling Record Store.
Making it’s debut appearance during next week’s SXSW music festival, the bright yellow van offers 45s, LPs and exclusive collectibles. Guests DJs will even play sets from the store’s catalog. Neat.