In the world of art, everyone is on the lookout for a newest, most original thing. Throw in a tinge of modern or performance art and you’re likely to end up with something exceptionally imaginative.
SCOPE is clearly supportive of this kind of out of the box thinking:
SCOPE is the largest and most global art fair in the world featuring emerging contemporary art with 7 markets worldwide. It is our goal and passion to present the most innovative galleries, artists and curators while networking them with our Patrons through a unique program of solo and thematic group shows presented alongside museum-quality exhibitions, collector tours, screenings, and special events.
but maybe most interesting, is an in-the-box exhibit they are currently featuring: Come On Guy.
Come On Guy is a party within a party. A centrally placed cube will contain an actual, traditional frat party where the brothers will drink from a keg and party “greek style”. Outside the enclosure, the usual opening party will be taking place replete with evening attire, champagne and art world conversation. Party goers will be able to interact with the frat party via text, purchasing items of clothing, accessories, and receiving messages and files created by the brothers.
Yes, you read that correctly – they’ve put a frat party in a box for all to witness firsthand. Curious to see what it looks like? No problem. As with any good frat party, there’s loads of compromising photo and video.
Images: Refinery 29