(Editor’s Note: asked the Advertising Week BlogSquad to peek around StumbleUpon — and see what comes up. Here’s the first in the installment from Anne Cayer)
Let’s start with the facts: I’m a sucker for cute animals – when the Telus campaign took over Canada, every passing billboard was greeting with a squeal of delight – so it’s no surprise that a homepage consisting of a cat calling me gorgeous would catch my eye.
Cats aside, this is a great site to showcase some very talented directors. Reels can be a pain to review, especially online. If the site is slow to load or hard to navigate, it can seem as though you’re wasting time – turning what should be an enjoyable task into something a little more onerous. Gorgeous Enterprises makes the task of going through reels tons of fun with the help of a speedy and easy site that’s supported by a cast of cute and utterly British cats in lieu of the usual headshots.
Finally, what I really dig about this site is that nothing stands in the way of you and the work. No briefs. No explanations. No lead up. The work gets to speak for itself.
My next stumble would land me on the Leo Burnett site. A time-waster’s heaven. With your big black pencil, you can doodle your day away on the homepage.
In the new(ish) digital age, it’s nice to be reminded that yes, pencils do in fact still exist. And even better, using them to scribble, doodle and let your mind roam free can be just as good a creative development exercise as rhythmic Facebook refreshing.
Nothing like a little retro throw back to make you smile. It goes without saying that we’ve come a long way in advertising, but I’d argue that it’s worth taking a look back and marvelling at what used to be. Some favourites that popped up:
As a foodie, I’m intrigued. As someone who’s spent days at the printer getting colours just right, I’m appalled.
This is a joke right? Right?
Showcasing previous ad campaigns can be a great way of highlighting your brand’s history. With the Smokey brand in particular, it’s even more compelling as it shows their commitment to the cause. The viewer can go through the decades, browsing advertising and memorabilia, and get a real sense of just how much work has been put into educating the nation about forest fires.
One suggestion I’d offer is in regards to the loading screen. It seems a big long, which is fine considering the amount of content on the other side, but, it’s a completely static page which is rare in loading screens. At first, I questioned if the page had frozen since nothing was moving. The addition of a simple progress bar or some movement in the ellipsis would help indicate to the viewer that the load is working properly.
Upon a bit of site surfing, what I do appreciate is the massive amount of information available and the presence of a kid-specific zone. Games help to illustrate how hard wild fires can be to manage, or what to be careful of on your campsite, but the facts are still there to back them up – from campfire rules to educational links and even random facts.
A few months ago, designboom posted about Dentsu London’s campaign for Canon PIXMA printers, complete with the stunning photos and the making-of video. The campaign is simply breathtaking.
Rob Zurbier, Canon Account Director, says the brief to the agency was to “reinvigorate the canon PIXMA brand in a time where most photography and image sharing takes place digitally.” It’s an intriguing problem – how to make people care about ink and print quality, when most of their work will be viewed on a screen?
Bring colour to life was their answer. By dropping beautiful colours on covered speakers, they were able to quite literally make the ink dance. The use of great cameras helped capture outstanding images that would no doubt grab the attention of the people who would most likely appreciate the output of these printers.