first love or new love, just call it dr. martens

The long-loved Dr. Martens brand is doing one heck of a job of staying fresh and relevant, and this Wednesday’s SS12 FIRST LOVE Campaign Launch party certainly didn’t let that momentum go to waste.

As the second part of the #FIRSTANDFOREVER campaign, Dr. Marten asked bloggers nation-wide to submit images of the their first loves, which were all displayed in the Queen West store. The FIRST LOVE film starring everyone’s favourite Brit model Agyness Deyn played in the background.

Also on display was the new Dr. Martens collection which was really the star for me. You know why? This is why:

And with heels making a strong presence in the collection, the Dr. Martens store should definitely be on your list of stops for your next Queen Street stroll.

Check out some photos of the party below.
(photo cred photagonist.ca )